

Up on a hill in Daeheul-ri, Jocheon, in Jeju's jungsangan (the quiet foothill country between the coast and Hallasan), sits a small, cozy shop. At rooinhome, the owner's own carefully handmade pieces share the shelves with gentle everyday things that add a little sparkle to your day. There are wooden boxes topped with double-layered leather lids, woven coasters made with yarn picked up on trips abroad, and memo pads covered in little drawings of cats and vegetables. Every piece carries the maker's touch and time. On windy days, the heater goes on and the shop fills up with warm, soft materials. At dusk, the Daeheul sunset glows through the windows. When you want a break from the busy coast, why not take the slow road up the hill to this little shop? Focus Item — Handmade sochang. Sochang is a traditional Korean cotton cloth, and rooinhome makes these by hand. The cotton gets softer with every use and wash, bringing a gentle touch to your kitchen and bathroom.