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White Shop is the space that Informalware — the lifestyle select shop created by two former fashion-brand designers — newly opened in Seochon for its tenth anniversary. Within a mood as white and quiet as the name, cutlery, ceramics, glass, Shaker boxes and baskets — craft objects and living items carefully chosen for the everyday kitchen and home — take their places neatly. As if echoing the grain of Seochon, where old alleys and hanok blend, White Shop's objects, with quiet and solid taste, make you want to keep each one close for a long time. • Focus Item: David Mellor cutlery — a British craft cutlery brand Informalware has long carried; the item that best holds White Shop's aesthetic.