Boboka

Boboka, a lifestyle brand in an alley in Jeonpo-dong, Busan, takes its name from the Chinese character "bo" for treasure, meaning something precious and worthwhile. Objects that passed through the hands of artisans around the world and materials chosen by hand, holding inspiration from nature, are set throughout the space. Rather than showing off, staying with a quiet presence wherever it is placed and over any outfit — that is this place's standard for choosing objects. As pieces gathered from nature form a small world of their own, you come to look slowly at a beauty that seeps into daily life. • Focus Item — In-house eco bag. Made with materials the brand chose itself, the eco bag holds Boboka's grain whole within a plain make.