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The Phrase

Seochon & Bukchon

Bookstore

Deep in an alley in Nuha-dong, an art-book bookstore and lifestyle shop run by visual director Kim Nu-ri, a former fashion editor. The space, filled mainly with overseas design books and photo books, is small but the curation is dense, so pulling out one book naturally leads your eye to the next. It also runs a fashion-based content studio and is the official Korean distributor of the fashion art magazine "STUDY." It is a place where things that connect on sensibility, without needing words, are gathered. • Focus Item — STUDY magazine. The fashion art magazine that The Phrase alone distributes in Korea; the single volume that most plainly shows this space's taste.