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"Innometsä" means "in the forest" in Finnish, and true to the name it has rooted itself on a quiet stretch by Yangjaecheon as one of Korea's leading Nordic lifestyle design stores. Since first introducing HAY and Muuto to Korea in 2006, it has gathered in one place the brands that form the essence of Scandinavian design — Vitra, Artek, Louis Poulsen, and more. Restrained form and functional beauty seep evenly through the whole space, making it a place to catch your breath in a Nordic key within Seoul.